![]() ![]() But they agreed to meet with him, and he’s now in a 7,000-square-foot facility. They didn’t have the kind of space he was looking for, with floor drains and washable walls. He met with a developer in Blackfoot, Cannon Builders, which was creating a new industrial park. “I had this enormous wave of demand we could not meet,” from America’s largest retailers. ![]() Torres-Garcia couldn’t find such a place in Boise, so he went back to his hometown of Blackfoot. Then he went to the Boise State University entrepreneurship program, got an attorney, filed a trademark, and started looking for a place where he could produce Cocoa Bombs at scale. ‘What the heck am I going to do?’ It got overwhelming, and I had to put a stop to it.”įirst, Torres-Garcia told everyone he was sold out. “It’s not what I thought was going to happen. “I had only ever made one,” Torres-Garcia said. I had hundreds of orders all over the country. “I got my first order, my second, and had $7,000 in sales the first day. “I started going viral,” Torres-Garcia said. Then he created a website,, and posted a video of a Cocoa Bomb in action to TikTok, with a Mariah Carey Christmas song as the backdrop. Torres-Garcia posted his efforts to Instagram and Facebook – as one does – and while he got a lot of attention, that never really converted to sales, so he deleted it all. “I had the prototype in my head, so I spent like $20 on stuff from Walmart and the dollar store, and got a really good prototype after a couple of failed attempts.” It was winter, so one of the things Torres-Garcia started playing with – inspired by “bath bombs” – was a hollow chocolate ball with hot chocolate and marshmallows inside it, which turned into hot chocolate when you poured hot milk on it. ![]()
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